Google Sets Stricter Guidelines for Cryptocurrency Advertising in the U.S.
In a significant move, Google has announced an update to its advertising policy that will impact advertisers offering Cryptocurrency in the United States. Effective January 29, 2024, the tech giant is implementing stricter guidelines, requiring advertisers to meet specific certification requirements before running Cryptocurrency ads.
Emphasis on Clarity and Compliance
Google aims to enhance clarity and compliance within the cryptocurrency advertising space. Advertisers must adhere to Google’s certification standards to ensure the legitimacy and transparency of their offerings. The move is part of Google’s broader efforts to create a secure and trustworthy advertising environment for users.
Risk of Account Termination for Non-Compliance
Failure to comply with the updated policy may lead to account termination for advertisers. This underscores the seriousness with which Google is approaching the regulation of cryptocurrency-related advertising, particularly for trusts targeting the U.S. market.
Certification Process and Guidelines
Advertisers are urged to familiarize themselves with the detailed guidelines provided by Google regarding the certification process. This includes meeting specific criteria and demonstrating compliance with the updated policies. Certification is a prerequisite for running ads related to Cryptocurrency in the U.S.
