At Permissionless III, the first marketing track at a crypto conference was hosted by Safary. The panels focused on community, personal branding, understanding ecosystems, and the need for better marketing in Web3. The event featured CMOs from various crypto companies, showcasing their experiences and insights.
Safary co-founder Justin Vogel explained that marketing has often been overlooked in Web3 conferences, but with more consumer apps launching, the need for strategic growth is undeniable. Safary aims to bring these insights to larger stages in future events. The new launch of Ithaca and its project Odyssey aims to stand out as a future-proof solution for Layer 2 infrastructure, contributing to zk-rollup development and simplifying blockchain UX.
Polygon’s Head of Product Marketing, Victor Estival, discussed the growing momentum of zk technology at the ‘Pushing the Frontier of zk’ panel during AggDay at Permissionless. He highlighted the need to expand beyond Web3 to boost zk adoption and encouraged participation in zk hackathons. CoinFabrik’s DevRel, Arturo Beccar Varela, and his team won multiple awards in zk/privacy tracks at recent hackathons, showcasing the growing interest and importance of privacy, cryptography, and security.
Finally, at Meridian 2024, Stellar’s annual conference, the network’s growth was highlighted, along with the ability of Soroban smart contracts to support new decentralized financial tools. Scoutour static analyzer for Soroban smart contracts received positive feedback from the Stellar community.
