World Liberty Financial is a new company led by Zachary Folkman and Chase Herro, who previously worked on the DeFi platform Dough Finance. Dough Finance experienced a $2 million crypto assets loss due to a July security issue. The Trump family, including Donald Trump, the former president, is supporting the project on social media.
Donald Trump is the “Chief Crypto Advocate,” while his sons, Eric Trump and Donald Trump Jr., are “Web3 Ambassadors,” and Barron Trump is “DeFi Visionary.”