McDonald’s has teamed up with Doodles to create a new collectible Mekis glass for the holidays, featuring both physical coffee cups and digital products in the form of NFTs. The collaboration between McDonald’s and the Web3-based Doodles brand will also include digital collectibles, content, and additional co-branded physical products.
The “GM Spread Joy” campaign focuses on American crypto enthusiasts, offering limited edition coffee cups at participating McDonald’s restaurants in the US. The promotion also includes accessories, clothing, and digital products such as access to music videos and Doodles animated series. The collaboration marks a significant step for the NFT sector, with McDonald’s known for being an early adopter of digital tools to reward customers and cultivate brand loyalty.
