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KPMG Report: 39% of Canadian Institutional Investors Embrace Crypto Assets in 2023

A recent survey report by KPMG has revealed a significant uptick in the adoption of cryptocurrency assets among institutional investors in Canada. According to the report, 39% of Canadian institutional investors surveyed have either directly or indirectly invested in crypto assets in 2023, marking a notable increase from previous years.

Rise in Crypto Exposure

The survey findings indicate a growing acceptance of cryptocurrency as a legitimate asset class within the traditional investment landscape. Notably, one-third of institutional investors have allocated 10% or more of their investment portfolios to crypto assets, reflecting a heightened level of confidence and willingness to embrace digital currencies.

Changing Investment Strategies

The increasing prevalence of crypto exposure among Canadian institutional investors underscores a broader shift in investment strategies and risk appetite. As institutional players recognize the potential for substantial returns and portfolio diversification offered by crypto assets, they are increasingly integrating these digital assets into their investment portfolios.

Impact on the Crypto Market

The heightened participation of institutional investors in the cryptocurrency market has significant implications for market dynamics and liquidity. With a larger share of institutional capital flowing into crypto assets, the market is poised for greater stability and maturity, potentially attracting further institutional interest and mainstream adoption.

KPMG’s Insights

KPMG’s survey report provides valuable insights into the evolving attitudes and behaviors of institutional investors towards cryptocurrency assets. The data highlights the growing recognition of crypto assets as a legitimate investment option, driven by factors such as technological innovation, regulatory clarity, and shifting market dynamics.

Future Outlook

As the cryptocurrency market continues to evolve, the involvement of institutional investors is expected to play a pivotal role in shaping its trajectory. With a significant portion of Canadian institutional investors embracing crypto assets, the stage is set for continued growth, innovation, and integration of digital currencies into the global financial ecosystem.


The findings of KPMG’s survey underscore the increasing acceptance and adoption of cryptocurrency assets among institutional investors in Canada. As institutional participation in the crypto market continues to expand, it is poised to drive further growth and maturation, paving the way for broader acceptance and integration of digital assets into traditional investment portfolios.


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