AI is increasingly being used in search engine technology, with new competitors like Apple and OpenAI challenging Google’s dominance. Apple’s Siri is being revamped to integrate with OpenAI’s ChatGPT, while Meta has developed its own AI assistant called Meta AI. OpenAI has also integrated web searches into ChatGPT, providing users with real-time information.
Google is adapting by offering AI Overviews within its search engine and launching its own chatbot, Gemini. These developments may change the way people use search engines, and Google will need to adapt to stay ahead in the competition.
