Rekt Brands Inc., the parent company behind the Rektguy NFT project and Rekt Drinks, has completed a $1.5 million seed funding round. Funded exclusively by angel investors and the community without institutional venture capital, this achievement highlights the support Rekt received from its loyal and growing network.
The funding comes after the debut of Rekt Drinks, Rekt’s first consumer product, a lime-flavored sparkling water with zero caffeine and zero alcohol featuring the Rekt branding. The entire stock of 222,456 units sold out in under 48 hours, with demand in the U.S. alone resulting in a complete sell-out within just 4 hours and 20 minutes.
This launch represents one of the largest real-world product sales by a Web3 brand, reinforcing Rekt’s potential as a cultural force in both digital and traditional markets. Rekt was founded from the success of the Rektguy NFT collection, created by artist Ovie Faruq in May 2022. Since then, the Rektguy project has expanded into Rekt Brands, which oversees the Rekt IP and pioneered a unique industry model by offering equity in the parent company directly to its NFT holders, utilizing a Reg CF exemption under SEC guidelines in the U.S.
With this new funding, Rekt is poised to expand its product lineup, strengthen its brand awareness in and outside of Web3, while further bridging digital culture with physical consumer products. The Rekt community remains at the heart of the brand’s mission, with upcoming projects that will continue to empower, engage, and reward its dedicated supporters.
