March 22, 2023

LAL Art, a leading art advisory and agency, has no interest in simply putting the traditional art market on the blockchain, according to founder Fanny Lakoubay. Speaking at NFT Paris, Lakoubay explained that LAL Art works closely with artists, museums, directors, and galleries to help them navigate the rapidly evolving world of Web3.

In the Web3 era, artists have to “reinvent themselves every six months,” Lakoubay said. This means embracing new technologies and platforms, and finding new ways to engage with audiences. LAL Art helps artists do this by providing them with the tools and resources they need to succeed in the digital age.

But LAL Art is not just focused on the digital realm. The company also works with traditional art forms, and is committed to preserving and promoting the rich cultural heritage of the past. Lakoubay believes that the key to success in the art world is to strike a balance between tradition and innovation.

“We believe that art is a bridge between the past and the future,” Lakoubay said. “We want to help artists and institutions navigate this bridge, and to create a new kind of art that is both timeless and cutting-edge.”

LAL Art’s approach has won it many fans in the art world, and the company is rapidly expanding its reach. With a team of experienced advisors and a deep understanding of the art market, LAL Art is well-positioned to help artists and institutions thrive in the Web3 era and beyond.

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