The TON ecosystem has experienced rapid growth, standing out with its unique growth path. By drawing on the successful experience of WeChat mini programs, TON’s MiniApp not only promotes user expansion but also provides innovative business models and effective traffic diversion strategies for Web3 projects. These MiniApps have demonstrated strong traffic-draining capabilities on the Telegram channel, allowing Web3 projects to quickly reach a wide range of user groups.
The growth of the TON ecosystem can be measured using various indicators such as transaction volume, number of active addresses, smart contract development, total value locked (TVL), network fees, validator participation, token transfer volume, and MiniApp interaction. These indicators comprehensively reflect the development status and activity of the ecosystem.
Social fission is a very effective user acquisition strategy, especially widely used in social platforms. By relying on users’ social networks, social fission achieves rapid user growth through the spread of relationship chains. Compared with traditional advertising marketing, social fission is cheaper and more persuasive because users are more likely to trust recommendations from friends or family. In addition, social fission uses network effects and fission gameplay to form exponential communication effects and bring precise user growth. These users obtained through fission usually have similar interests, needs, and behavioral characteristics to the target users, making communication more effective.
Learning from WeChat’s fission strategy, projects on Telegram can leverage these social fission strategies to achieve viral spread and rapid user growth. The application scenario of games in the TON ecosystem includes online earning types, probability game types, and casual games. These games increase user stickiness and participation through in-depth user interaction.
User acquisition strategies also apply to the promotion of Meme Coin. The diffusion path of Meme Coin can be compared to the difference between natural diamonds and artificial diamonds. Natural Meme Coin spreads spontaneously through the community, and the path usually extends from Reddit to Telegram or Discord, and then spreads to wider social platforms. The artificial Meme Coin achieves rapid viral spread within Telegram through social fission strategies.
Traffic sales, joint operations, and incubation are essential for traffic conversion in the TON ecosystem. Traffic sales is an efficient monetization strategy. Holdcoin, Tomarket, Banana, etc. are representatives of this model. They operate multiple projects every day and generate considerable income by selling user traffic of Telegram channels. The traffic intermodal mode is called the “Cheetah Mode” and has been widely used in the Telegram + TON ecosystem. Catizen’s long-term plan includes this strategy, and plans to incubate 200 games that were once popular in the WeChat ecosystem. By taking advantage of the existing user base and traffic, the traffic intermodal model helps these games quickly gain users on Telegram and regain their vitality.
Meme incubation is an extension of traffic sales and intermodal transportation. It combines the functions of launchpad and DEX to provide a one-stop solution from incubation to market promotion for the Meme Coin project. Blum is one of the success stories of this model, with 20 million Telegram channel users. Through Binance Labs’ MVP program, the Blum project has successfully promoted multiple Meme Coin projects on social platforms and crypto markets. The Meme incubation model utilizes Telegram’s powerful social network and TON’s blockchain technology to enable emerging Meme projects to quickly attract community attention, gain initial traffic, and ultimately implement transactions on DEX.
Telegram’s new TON-based advertising revenue model brings new profit opportunities to public channel owners. Channel owners receive 50% of advertising revenue and are paid in Toncoin (TON), the cryptocurrency of the TON blockchain. Telegram also provides the Telegram Star plan, which allows channel or bot owners to place advertisements through the Telegram advertising platform and use the Stars in the channel or bot account balance to pay for advertising fees and enjoy discounts of up to 30%.
In the future, the TON ecosystem may integrate AI and big data analysis technologies to improve the accuracy of traffic matching and marketing effects. The combination of traffic sales and blockchain technology will bring more innovative business models and help projects stand out in the fiercely competitive market. Within the Web3 ecosystem, the most critical issue currently is how to acquire new users and traffic, rather than just relying on narrative. As long as it attracts enough users, strong traffic itself can drive the formation of narratives, and Meme culture is one of the largest flows and narratives.
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