On October 5, LEGO’s official website became the target of a crypto-scam. For a short time, a banner appeared on the company’s official website promoting “LEGO Coin”. It was soon discovered to be a fake coin and the company removed the banner. What exactly happened in this LEGO crypto scam?
The “LEGO Coin” was available for 75 minutes before the company removed the fake ad. Fortunately, according to the team, no user fell victim to the scam.
The ad created by the hackers promised to “unlock secret rewards”. However, several LEGO fans immediately recognized that this was not a real deal. The ad appeared on the website, right under the LEGO Fortnite collaboration.
In case a user clicked on the link, it redirected them to another website. This made it possible to buy, sell and trade LEGO Coin. However, no further information was available on the actual coin.
An X user named ZTBricks was among the first to spot the fake coin. In his post presented the suspicious link with screenshots. The site appears to be a Uniswap site.
Hey @LEGO_Group someone popped your site and changed the main page! It directs to a crypto site to an account that is almost definitely not you guys! pic.twitter.com/JrG31zcpYX
— ZTBricks (@ztbricks) October 5, 2024
A LEGO spokesperson mentioned that no users were affected. After the company removed the link, the website was safe to use again. They also mentioned: “We have identified the cause and are taking measures to prevent this from happening again.”
By the way, LEGO flirted with cryptocurrencies for a short time before. KIRKBI, the holding company of the LEGO group, 1 billion dollars invested to Epic Games. This happened in April 2022 and the Metaverse plans served to support.
In addition, they also thought about getting into NFTs for a while, but their Twitter post about it was quickly removed. On the other hand, LEGO did offer collectible coins in 2021, but they were not cryptocurrencies.