Cookie banners are a common part of online browsing, but they might be causing more problems than we think. A recent study estimates that Europeans spend 575 million hours and 14.37 billion euros per year clicking on these banners. This is due to the fact that the average person encounters a cookie banner on 85% of the websites they visit and it takes about 5 seconds to click through it.
While these banners were intended to improve user privacy and data protection, they have become a frustrating experience for many. With the increasing use of cookies for advertising and tracking purposes, it’s time to reevaluate the cookie banner’s necessity and impact.
