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Bored Ape Yacht Club

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Gucci, one of the world’s leading luxury fashion brands, has announced a partnership with the tech company behind the popular NFT project called Bored Ape Yacht Club (BAYC). The move is part of Gucci’s strategy to explore new ways to engage with its customers in the metaverse, a virtual world where people can interact with each other in real-time. Luxury brand expands into the metaverse with NFTs BAYC is a collection of 10,000 unique digital…