Building a social presence can help early stage founders increase sales, attract talent, establish cooperative relationships, obtain financing, get users, collect product feedback, and build a community. Here are some tips to help you get started:
1. Focus on one platform: Identify the platforms where your target audience is most active, study the content of 10-20 creators with your ideal audience, and set notifications for the first 5 accounts to interact with their content and replies.
Once you have mastered one platform, consider expanding to a second. 2. Dedicate time to creating: Treat your online presence as part of your job, spend at least 10% of your time on it, set aside a few hours each week to create content, and plan your content in advance using tools like Typefully or Bluecast.
3. Use prompts and daily themes: Create engaging content by sharing your thoughts, behind-the-scenes stories, and product updates on a regular schedule. 4. Seek support from your team: Ask your team for help in uncovering stories, editing and formatting content, and interacting with your posts. However, avoid letting someone else completely take over your account, and remember to act first and optimize later.
5. Encourage employees to build their own online presence: Treat employees as “internal KOLs” and encourage them to share their expertise online, building their own audience and representing the brand. 6. Enjoy the process: Social media should not only be a promotional tool, but also a way for you to share personal interests, maintain a relaxed and humorous attitude, and build a strong online presence that connects with your audience.
