Samsung is incredibly bullish on the future of metaverse in association with their products and services.
2022 just began and Samsung seems not to miss any chance of making moves. The tech giant introduced its new metaverse-focused service, dubbed “My House” on January 6 as part of its strategic plan of digital expansion.
“My House” marked the partnership of Naver’s 3D avatar platform Zepeto and the South Korean multinational electronics giant in efforts to diversify consumers’ digital experience and exploration.
The target consumer is Generation Z and millennial youth.
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The launch was successful shortly, Samsung Electronics revealed that the number of users hit a new record of Zepero’s partnered services.
The head of Samsung’s Global Marketing Center Young-hee Lee shared the company’s coming plan:
“With the success of My House as our foothold, we are looking to engage more aggressively with millennials and Generation Z by optimizing customers’ metaverse experience.”