April 1, 2023

Digital entertainment company Animoca Brands has announced plans to launch a new members-only club in Los Angeles. The club, called Club 3, is being launched in collaboration with the Planet Hollywood Group through a joint venture called Meta Hollywood. The aim of the club is to bridge the gap between real-world and virtual memberships, and to replicate the success of other exclusive crypto clubs such as the Bored Ape Yacht Club. Animoca Brands is a Hong Kong-based software company and venture capital firm that acquired Eden Games, Darewise Entertainment, and Grease Monkey Games last year. In 2018, Animoca Brands also acquired Pixowl, the creators of The Sandbox, one of the more popular virtual platforms that make up the nascent metaverse.

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