The Nasdaq-listed company Interactive Strength has announced that it has approved the purchase of up to $5 million in Bitcoin as reserve assets. This decision comes as the acceptance of Bitcoin ETFs increases and more institutional investors participate in the market. The company’s CEO, Trent Ward, believes that Bitcoin is gaining recognition as a mainstream asset and has anti-inflation properties.
Interactive Strength also plans to accept payments in certain cryptocurrencies and retain those earnings in Bitcoin for shareholder value. The company manufactures professional fitness equipment and has two major brands: CLMB and FORME.
