Hermès Takes Action to Block MetaBirkins NFT Sales and Protect Brand Reputation
Luxury brand Hermès is seeking a permanent injunction against MetaBirkins creator Mason Rothschild, following a recent legal victory against the NFT collection. The French designer won a case against MetaBirkins last month, after the collection was found to have violated trademarks protecting the Birkin handbag. However, Hermès is now asking the court to issue a more severe action against Rothschild, specifically barring him from ever selling MetaBirkins NFTs again. The luxury house’s attorneys argue that Rothschild has continued to promote the NFT sales through social media channels, and will receive a royalty from any future sales. The move represents a further escalation in the legal battle between the two parties.