Herm├Ęs Seeks Court Approval for MetaBirkin NFT Control: A Move to Protect its Brand Reputation
Herm├Ęs International has taken legal action against NFT creator Mason Rothschild, accusing him of using stolen intellectual property to create a collection of 100 NFTs. The French luxury house filed a petition seeking the court’s approval to exercise control over the MetaBirkins smart contracting, royalties, and related social media platforms. The company has also requested that Rothschild be banned from disposing of or promoting the NFTs.
The lawsuit was filed in January 2022, and a jury reached a landmark verdict in February. Herm├Ęs International alleges that Rothschild used stolen intellectual property to develop the NFT collection, which features the iconic Birkin bag. The luxury house is seeking justice and protection for its intellectual property rights.
Herm├Ęs International is known for its high-end fashion and accessories, including the Birkin bag, which is one of the most sought-after luxury items in the world. The company has a reputation for quality and craftsmanship, and it takes its intellectual property rights seriously. The lawsuit against Rothschild is a clear indication that Herm├Ęs International will not tolerate any infringement of its intellectual property.
The MetaBirkins NFT collection has generated a lot of interest in the art world, with some pieces selling for millions of dollars. However, Herm├Ęs International is determined to protect its intellectual property and ensure that its iconic Birkin bag is not used without permission. The company’s legal action against Rothschild is a warning to other NFT creators that they must respect intellectual property rights.
The case is expected to be closely watched by the art world and the legal community. It highlights the growing importance of NFTs and the need for clear rules and regulations to govern their creation and use. Herm├Ęs International’s pursuit of justice in New York is a reminder that intellectual property rights must be respected, regardless of the medium used to create and distribute content.