How IEX’s Dispatch Head of Product Views Tokens as the Social Graph of Web3
IEX’s Dispatch is making waves in the Web3 world with its innovative marketing, messaging, and ad tech tool. The company, which gained fame for its fight against high-frequency trading, is now looking to revolutionize the way businesses interact with their customers in the decentralized world of Web3.
In an interview with Decrypt’s Liam Kelly at NFT Paris, Dispatch’s head of product, Sean Spector, shared his vision for the product and why Web2 companies are jumping into Web3.
“We see tokens as the social graph of Web3,” Spector said. “Tokens are the building blocks of decentralized communities, and they allow businesses to engage with their customers in a more meaningful way.”
Spector explained that Dispatch is designed to help businesses navigate the complex world of Web3 by providing them with the tools they need to create and manage their own tokens. With Dispatch, businesses can create custom tokens that represent their brand, products, or services, and use them to incentivize customer engagement and loyalty.
“We’re seeing a lot of interest from Web2 companies who are looking to expand into Web3,” Spector said. “They see the potential for decentralized communities to drive customer engagement and loyalty, and they want to be a part of that.”
Spector also discussed the challenges of building a product for the decentralized world of Web3, where trust and transparency are paramount.
“Trust is everything in Web3,” Spector said. “We’re building a product that allows businesses to engage with their customers in a way that is transparent and trustworthy. That’s why we’re so excited about the potential of tokens as the social graph of Web3.”
With Dispatch, IEX is leading the charge in bringing Web3 to the mainstream, and helping businesses navigate the complex world of decentralized communities. As Web2 companies continue to jump into Web3, it’s clear that the future of marketing, messaging, and ad tech is decentralized, and IEX is at the forefront of this exciting new frontier.