Gemini, a U.S.-based crypto exchange founded by Cameron and Tyler Winklevoss, has launched a global brand campaign highlighting the role of crypto assets in the finance sector. The campaign features physical and digital advertisements in major locations across the U.S. and London, just ahead of the U.S.
presidential election, where cryptocurrency is expected to be a major topic. Both presidential candidates, Donald Trump and Kamala Harris, have taken clear stances on cryptocurrency in their campaigns. Gemini’s Chief Operating Officer, Marshall Beard, stated that the timing of the campaign was fortuitous, as it coincides with the election where crypto is being discussed.
The campaign will include eye-catching visuals created by artist Matt Griffin and will be placed in high-traffic areas like New York’s Madison Square Garden and London’s Heathrow Airport. The campaign aims to showcase a future where crypto enables advancements like Martian safaris, ice asteroid skiing, and deep-sea expeditions.
The campaign reflects Gemini’s forward-looking approach to attract users interested in shaping the future of finance.
