Team SoloMid (TSM), the popular esports organization, is forging ahead with its crypto ambitions despite recent setbacks. TSM’s parent company, Swift, announced on Tuesday that it is building a blockchain sub-network on Avalanche to facilitate esports transactions and tournaments. The move comes after FTX, which had signed a $210 million naming rights deal with TSM, collapsed earlier this year. Swift is also partnering with crypto payments firm Core to allow players and fans to “store, sell, and purchase digital assets.” While it’s unclear if these assets will include NFTs, the Blitz Subnet will use Avalanche’s AVAX token for network transaction fees. TSM’s crypto push underscores the growing interest in blockchain technology among esports organizations, which are increasingly looking to leverage the technology to enhance fan engagement and monetization.
