BlockBeats reported that on September 26, Bloomberg reported that Dubai’s cryptocurrency regulator updated its marketing guidelines for virtual assets. The new regulations require companies to include disclaimers in their marketing and clarify investment risks.

As of October 1, companies seeking to promote virtual assets in the UAE must include a “prominent” disclaimer stating that “virtual assets may partially or completely lose their value and are subject to extreme volatility,” Dubai Virtual Asset Regulation Agency (VARA) said on Thursday.

“We believe that by providing clear and actionable guidance, we can help virtual asset service providers (VASPs) provide their services responsibly while promoting trust and transparency in the market,” said VARA CEO Matthew White.

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