Rekt Drinks, a Web3-native brand, sold out its first batch of flavored sparkling water, Liquidated Lime, in under 48 hours after its launch. This success, according to the company’s co-founder Ovie Faruq, is a testament to the crypto industry’s ability to build communities and sell physical products.
The brand leverages its strong Web3 audience and a rewards system to promote its products. Faruq believes that Web3 fosters die-hard communities, allowing brands to gain traction more quickly than traditional startups.
