Television is an ideal medium for teaching blockchain and Web3 technologies to a wider audience due to its longer format and reach. Despite the rise of short-form content platforms like TikTok, 97% of US households own a television, making it the primary media consumption device for most Americans.
Web3 pioneers, who usually engage with a tech-savvy audience on social media, can benefit from the longer format of television to introduce blockchain, NFTs, and digital assets to a broader audience. Web3 startups can learn from the success of shows like Shark Tank and The Joe Rogan Experience, which mix entertainment with education.
These formats can help mainstream audiences understand the world of cryptocurrencies better. In-depth analysis is crucial when covering complex concepts like DeFi and GameFi, something that short-form content platforms like TikTok cannot offer. Television can also help shift the perception of Web3 technology away from superficial, viral trends and towards its transformative potential.
By delivering their messages to millions of homes, Web3 projects can reach a broader audience and engage skeptics with the benefits of blockchain technology.
