The Bitcoin Popularity Index (BPI) is a unique study that measures global interest in Bitcoin based on Google search data. It gives insights into adoption trends and highlights countries that are more interested in Bitcoin than expected based on their circumstances. The US leads with the most searches, followed by Brazil, Germany, India, and Turkey.
Western European countries make up the top 7 places, with an average BPI of 3,720 compared to 1,250 for other regions. Africa has the lowest average BPI due to lower internet penetration. The most common queries are related to the exchange rate and Bitcoin’s price in dollars, while Egypt often prices Bitcoin in gold bars.
The BPI offers a unique perspective on global Bitcoin adoption and serves as a useful guideline despite limitations and imperfect data.
