March 28, 2023

Gmoney Shares Insights on Working with Big Brands in the NFT Space

NFT collector Gmoney has shared his experiences working with big brands in the fast-moving NFT space. While he sees opportunities for collaboration and innovation, he acknowledged that larger organizations can struggle to pivot quickly.

“There are certain things a legacy brand can’t do that a crypto-native brand can,” he told Decrypt at this year’s NFT Paris. “I can do stuff that a major brand can’t do because they’re too big.”

Gmoney emphasized the importance of being “as crypto-native as possible” while still keeping in mind the brand’s goals and KPIs for successful partnerships. However, he also noted that not all brands are willing to listen and collaborate, and he avoids partnerships that are not mutually beneficial.

“A lot of times brands come in and want to bring you on as an advisor just so they have somebody to blame if something goes wrong,” said Gmoney. “They don’t necessarily want to listen to what you have to say.”

Gmoney’s insights highlight the challenges and opportunities for brands looking to enter the NFT space. As the industry continues to evolve, it will be important for brands to find the right partners and approach the space with a crypto-native mindset.

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