BC.GAME has signed a $40 million deal to be the “Official Principal Partner” of Leicester City football club, a significant partnership set to begin from the 2024/25 season. The deal includes prominent branding on the team’s shirts and the introduction of $BC, a new cryptocurrency designed to enhance the gaming experience on the platform by offering unique incentives and features.

The launch of $BC signifies a major advancement for BC.GAME, aiming to improve user experience and community engagement. With plans for airdrops, liquidity mining, and marketing strategies, BC.GAME is committed to fostering a vibrant market for $BC and showcasing its prominent role in the crypto community.