The potential of television as a teaching medium for blockchain and Web3 technologies is still largely untapped. Despite its long format and wide reach, many in the crypto world have overlooked this platform, preferring to engage with tech-savvy audiences on short-form social platforms. However, longer formats can better introduce blockchain, NFTs, and digital assets to the average person.
Examples of successful long-form content include the reality show Shark Tank and the podcast The Joe Rogan Experience, which provide a mix of entertainment and education. Television could be a powerful platform for delivering in-depth analyses of complex concepts like DeFi, GameFi, and Decentralized Physical Infrastructure Networks (DePIN).
By embracing long-format media, fintech entrepreneurs can reach millions of homes and overcome skeptics’ doubts.
