Sportsbet.io, a crypto-focused sports betting platform, has expanded its ambassador program, “Join the Crypto Experience,” by adding four new high-profile ambassadors. These new ambassadors include Hayden Bruce Jones, Jude Umeano, Kwasa Genesis, and Shepherd Morena, each representing different industries and audiences.
This expansion follows the recent addition of Nigerian music star Harrysong and partnerships with Kenyan artist King Kaka and former Nigerian footballer Nwankwo Kanu. Sportsbet.io also partnered with LALIGA, creating an interactive platform for soccer fans. The platform aims to broaden access to cryptocurrency and digital innovation within the sports betting industry.